Vogel’s is one of the leading brands in bread and cereal in New Zealand, United Kingdom and Australia.

Vogel’s principles are founded on the beliefs of Alfred Vogel, a pioneering Swiss nutritionist. He believed health and nutrition were strongly linked and that the best quality of life could be achieved through maintaining a well-balanced diet of wholesome natural foods and a healthy lifestyle. 

Vogel’s believes the most mouth-watering tastes and exceptional nutrition come from the very best ingredients from nature. In all our foods, we select from a wide variety of natural ingredients for amazing flavours, good health, nourishment and abundant energy.

In New Zealand, our sales network covers more than 420 supermarkets.